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  <channel>
    <title>Retail Technology</title>
    <link>https://retailtech.breider.net</link>
    <description>Independent insight into the systems, data and ideas reshaping modern retail.</description>
    <language>en-GB</language>
    <item>
      <title>The barcode is not disappearing. It is gaining another dimension.</title>
      <link>https://retailtech.breider.net/stories/the-barcode-is-not-disappearing/</link>
      <guid>https://retailtech.breider.net/stories/the-barcode-is-not-disappearing/</guid>
      <pubDate>Sun, 28 Jun 2026 12:00:00 GMT</pubDate>
      <description>Behind the familiar beep at the checkout, a quiet rebuild is under way. The next barcode can identify not only a product, but also its batch, expiry date and online destination.</description>
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